8 Misconceptions About Marketing Automation

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Every company finally realizes it is possible to automate much of its public relations & Marketing. The days are gone by to recall to track a lead or websites that offer every guest the same offers, irrespective of how they came to the page. Automation is no brainer for big companies, which could be able to interact with hundreds of thousands of clients every day. For small companies, it is lawful to invest in software for marketing automation, particularly if you have never used it before. Most of the marketing campaigns are typically net-positive automation. Learning what is real and what isn’t about the method is still relevant because you know what to expect.

 

Here are eight theories about digital marketing and the reality behind it:

 

1. Automated marketing is all about sending messages automatically

 

Automated marketing software sends messages to future (and current) consumers via telephone, site, social media, and text. But the idea is far more than just sending messages so that you don’t think about it. It’s about increasing efficiency, so you don’t have to compose and deliver the same (or similar) notes each day to individual clients. It’s also about tracking and defining what people really need on your web or shop and offering it to them.

 

Ultimately, it helps you to research the evidence behind your behavior and determine whether to change the business processes to further attract curiosity and, eventually, potential client dollars.

 

However, the principle is much more than immediately sending messages so you don’t forget about it. It is about increasing efficiency, so you don’t have to start writing and send the same (or similar) messages each day to individual clients. It’s about targeting and detecting what visitors really need on your site or kiosk and giving it to them.

 

2. Automated marketing is extremely easy than manual processes 

 

Automated marketing is better in every way but how does it make life easier for you? Not necessarily.

 

You can’t just set the digital marketing efforts and forget them, thinking they can direct people from top to bottom of your funnel. You have to track what each strategy is accomplishing, using the data you are collected to target specific customer audiences to perform better.

 

Automated messaging reduces the need to conduct a rote operation. Then, the efforts are diverted to designing and exporting more innovative and personable workflows.

 

3. Marketing Automation is only for email

 

Automated marketing has been used across a number of channels, not just email, as discussed above.

 

Whereas email is a great starting point, you can truly use it to open up further options and lead acquiring possibilities for your advertising campaigns. Keep collecting information about your customers— for instance, phone numbers— and use your marketing platform to find creative ways to market it via them.

 

Do not restrict your goals to email marketing alone— through contextual sign-up methods, have interactions with your consumers everywhere they communicate with your company, especially your website.

 

4. Marketing automation is for big business only

 

Regardless of how small your company is, it is certainly worthwhile to allow automated processes to take some of the manuals, enabling you to focus on higher-level business.

 

More and more tech vendors are coming to market, ensuring that even the biggest companies are likely to find a service level that fits their budget. Construct your marketing workflows on a smaller scale and let your agile methodologies grow, rather than trying to retrofit them to the way you work once you begin to grow. On many platforms, you can even start out with free trials to see which offers to make the most sense for your enterprise.

 

5. Automated marketing starts off as automatic and impersonal

 

Only as mechanical and impersonal as your text made it sound can the promotional materials come off. You should tailor the products to get them communicating to your clients.

 

Some other way to encourage more custom content is by delivering highly targeted and unique versions to as many customers as possible. Team people in specific workflows so that each user provides impactful content related to what they have already reacted to. This is essentially the point of marketing automation— so the advertising and communications should be seen as anything other than impersonal when you use the program correctly.

 

6. Automated marketing is not going to replace traditional systems

 

You may find that your marketing strategies are not defective, so you don’t need to “repair” them with an investment.

 

Though, if you really want to remain competitive with the major players in your industry, you will need to use some sort of automated marketing software: the marketing software market is growing by 30% annually, and those who are not currently using it are planning to do so within the next 12 months, according to Emailmonday statistics.

 

Marketing software is obviously space’s potential, if not the current, and jumping on board isn’t up for discussion — it’ll be necessary to stay successful.

 

7. Automated marketing can only boost your marketing

 

In fact, your capital expenditure in automated marketing will translate into certain aspects of your trade.

 

Marketing technology, for example, will help you become more effective in revenue. Only 27 percent of the leads sent over to marketing sales will be eligible according to MarketingGuru. In addition to finding leads, marketing automation will help you evaluate them, rate them, grow them, and continue to manage them in your pipeline throughout the lifetime of their existence. This way, once they get hold of orders, they’re not going to waste time talking to leads which have no potential with your company.

 

8. Once a trade/transaction is closed, the automated marketing process is over

 

The aim of lead generation marketing is to transform new audiences into clients. Yet digital marketing is much more than just closing out the first offer. You will build revenue, cross-selling and potential interaction incentives contributing to repeat company.

 

You will feel empowered to build workflows after-sale that inspire people to stay linked to your company and search for future offers, deals, goods and more.

 

Marketing technology is establishing a new marketing age, where the target is less about the fundamentals being implemented and more about creative thought. That doesn’t make it easier to sell but it makes it more exciting. Time to cast away the misconceptions to take up the challenge.


 

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