No one will buy your product or service if they haven’t heard of it or if they don’t know what your company offers. Here comes the role of a great promotion strategy in growing your business.
Promotions are an important part of business marketing that specifically refers to disseminating information regarding your company, product or services to targeted customers. This helps in making customers aware of you, attracted to your brand, interested in buying your product and ultimately becoming your loyal customers.
Though many new promotion techniques have emerged in this digital era, public relations, advertising and personal selling remain the three key modes of promotion. Different methods of promotion are employed for different marketing purposes. A strong set of promotional strategies can help position gets your company a favourable image as well as opens the doors for future interaction.
Following are certain promotion strategies that can be employed while marketing:
1. Direct mails
Do not overlook those customers who come to you because they already have the purchase in their minds. What you have to do is to get their personal information. Offering a free product or service in exchange for this information is effective. These customers may turn into your target audience whom you want to market new products.
2. Social Networking
Take pictures of the promotional items your company offers and upload the photos onto your social networking accounts. Tempt your social networking followers to shop at your online store or to visit your website to find the nearest retail location.
3. Charity and outreach programmes
Supporting a cause and conducting outreach programmes is an effective strategy to promote your brand. These programs give customers a sense of being a part of something larger and help them in getting a product they can use by helping a cause. It is a kind of Corporate Social Responsibility (CSR) activity of the company. You earn a socially-conscious image among the public. You must not attempt this as a part of marketing but consider it as a social obligation and give a percentage of product profit to the cause your company has committed to helping.
4. Branded Gifts
One of the effective promotional strategies includes giving away functional branded gifts like magnets, pens or key chains that have your business card on it. These are useable gifts which keep your business in plain sight rather than being in the trash or among other business cards the customer may not look at.
5. Conducting contests
Contests are often used as a marketing strategy as it promotes your brand and put your logo and name in front of a large public rather than making money through campaigns. Contests do not result in purchases. It is based on the notion that people like to win prizes. As well as sponsoring contests can bring attention to your product without the explicit involvement of the company.
6. Social Media Promotion
Social media platforms such as Facebook, Google+, Youtube etc. offer companies different ways to promote its products and services in a more relaxed and interactive environment. This is direct marketing at its best. Social networks connect with a world of potential customers and help them in viewing your company from a different perspective.
Social media marketing earns their attention rather than seeking it. It facilitates companies to keep in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company.
7. Trials and Samples
Product giveaways and allowing potential customers to trial a product are helpful for companies to introduce new food and household products. Sponsoring these in-store promotions lures the buying public into trying new products.
8. Point-of-Sale Promotion and End-Cap Marketing
Point-of-sale and end-cap marketing are powerful ways of promoting your product and services. The basis of this promotional strategy is customer’s convenience and impulse buying behaviour. The end cap features products a store wants to promote or move quickly. This product is positioned in a way so it is easily noticed and accessed by the customer.
9. Referral Programs
It is a way to encourage current customers to convince and refer new customers to your store. They act as social proof to new customers. Free products, big discounts and cash rewards are some of the incentives you can use. This leverages your customer base.
10. Website Promotion
Advertise on your website about the promotional gifts to your customers. Make the words an active link, so that the clients can tap on it and browse the advertising things you’re advertising. These items are decorated with your company’s logo so as to make consumers more aware of your brand and increase the chances of the client’s kith and kin seeing the logo and apparently trade your business.
11. Customer Surveys
Contact your customers by telephone or mail them after a sale to know if they are satisfied with your product or not. It also leaves the door open for a promotional opportunity. This after the sale surveys get you information that can later be used for marketing.
It caters to the needs of customers as well as tries to put forward the best of your products and services.
Selecting promotional methods that suit your company brings more attention to your business and build a strong base of interested consumers.