In this age of advanced marketing strategies, there’s no point in generating more leads and inquiries if your existing conversion processes are not sufficient to get successful results and most of your hard-won inquiries fall through the cracks. You may not actually need additional leads or prospects. In fact, you need much better strategies for converting a larger portion of your prospects into customers. Following are 5 strategies that boost up your lead conversion:
Integration of CRM Database and Marketing Automation Platform (MAP)
Your lead conversions depend on quality processes and the proper use of tools in documenting and segmenting your leads. CRM databases and Marketing Automation Platforms allow you to use your leads in such a way wisely. Customer relationship management (CRM) is the combination of strategies and technologies that companies use to control and analyze customer communications and data throughout the customer lifecycle, with the aim of improving customer service relationships and assisting in customer recall and driving sales growth. CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company’s website, telephone, live chat, direct mail, marketing materials, and social media.
Examples of CRM software that your business may consider include Intercom, amoCRM, Salesforce, Hubspot and more. While choosing any software, ensure that they suit your business needs.
In addition, Marketing Automation Platforms are a combination of software and strategy that has been designed to perform your marketing strategies on multiple channels and in a repetitive order. It’s about using software to automate all marketing activities. By synchronizing your CRM database with Marketing Automation Platform, you will be able to utilize your leads well and convert them faster to sales.
‘Lead Scoring’ adds to your advantage
Lead scoring is employed by sales and marketing departments of companies to define the worthiness of leads, or potential customers, by assigning values to them based on their behavior relating to their interest in products or services. Lead scoring differs from lead quality in the sense that lead quality helps in determining a prospect to an ideal lead profile that would become a long-term converted customer whereas lead scoring allows you to assign a value to each lead based on the received information.
Lead scoring covers demographic data and observed behavior whether even though it is online or offline. Lead scores help you quantify the value of a lead based on what they have on their information so far. Lead scoring is a professional but effective way to rank your leads based on standard measures chosen as qualifiers to convert your leads into sales easily and successfully.
Highlight customer testimonials
Best presentation and consistent promotion enhance your brand. The trust you gain from your target audience is proportional to the number of people giving positive feedbacks. The positive feedback your satisfied customers give you is similar to good word-of-mouth.
Ensure that you allow customer reviews and ratings on your website. Moreover, it is always better to highlight those customers who gave you the best feedback.
Give regular follow-ups
There is no mystery when it comes to connecting or reaching out to target people. Keep them updated that you exist and remind them of your services or offers. Although it is a constant effort, you shall not stop with one or two emails sent their way, or a one-time demo call. Have your target leads know that you have what they need. Follow-ups on the right lead definitely involve a sales opportunity for your business.
A well-frameworked follow-up is not about pushing your customers and making every call sale. It means being active and providing your customers with a possible solution to their needs.
Rate your Lead Conversions
Generating traffic and leads is not just the biggest marketing challenge every business firm face. Developing a correct conversion strategy for their business is also a headache for companies. When it comes to lead conversions, the result should define your conversion. It is a result-oriented process.
Likewise, you are able to create key achievement indicators that help trace your conversion rates. Understanding your conversion rate is a vital factor in hitting your sales target. Measure your efforts so that you can manage the results well.
Leads shouldn’t just stop at creating contacts. Lead generation should turn into a flourishing conversion outcome. When done in the right way, it boosts your business needs. You should know your target market. Employ various digital channels, online techniques, programs and tools appropriate for your business. So, do not wait. Start your own game plan and PLAY THE GAME.