Just a few years earlier, blogging was separate from social media. Lengthy-form blogging was intense and planned. Social networking was informal, spontaneous and brief-form. Several people predicted that because of the increasing attention spans, social media would overtake blogging.
Today blog writing and social networks do not just coexist in a friendly way; they compliment each other. The idea is to use a blog to supplement your social media with long-form posts and use a platform to promote the blog.
Using The Sample Social Media Strategic Plan, invent main objectives and subtasks for your blog and social media campaigns.
I recently attended a live webinar session with Leadscribe on The Art of Social Media, and we would like to discuss the discussion takeaways and some of the follow-up questions we addressed:
If anyone has come across your site looking for new material, will they share and spread your blog posts? We are hopeful. As well as the individuals who have followed you have not expressed a wish to see your work? Rationally, you should add your own blog entries of all the content. If a blog post isn’t worth sharing, the writing isn’t worth it.
I revisit my tweets four times, eight hours off from each other, connecting to the Holy Kaw posts. Several people have questioned me about this practice— I echo my messages as I don’t think all of my fans are updating their 24/7x 365 Twitter feed. This is the same excuse both ESPN and CNN are broadcasting the same news stories throughout the day (without corrections, just the same reports). I’ve looked at the click-through structures on repeat tweets, and they get about the same volume of traffic per. If I had only once posted articles, I would miss 70% of the traffic he could still get.
While this exact process may not be the one for your personal brand or company, you will determine the cadence that works best for your market by looking through the click-through results and doing some research.
Each crafted post will include a picture or video, and this also extends to your own content. Just to be clear: I’m thinking you should have a photo of your social media posts that connect to your blog posts — you owe it to yourself to help people find it.
Attach Sharing buttons
Allow friction-free blog posts exchanged by attaching sharing buttons to your blog. You can use a tool like Share This to activate several buttons instead of inserting the button of each app. A WordPress plug-in called Flare can also provide the number of shares across platforms with a cumulative total. This figure is a form of social data which could encourage more people to view your content.
Encourage people to follow
You have connections on your site to your social media accounts so people can follow you quickly. If your blog is fascinating people would follow you on social networks, and people can read your blog if your social media is important.
Attach a button to the tweet connection: A ClickToTweet service allows you to insert a link in your blog posts and e-mails. If people click the button, a draft tweet will be introduced to them. They will directly change this copy or tweet it.
I find that a large number of people are going to click on a Click-to-Tweet button, I believe for two reasons: firstly, if your material is decent, it can be a simple way to generate a good tweet and secondly, it’s a way to thank you for your efforts.
Add your blog to Alltop
Alltop is an aggregated RSS-feed platform that helps people browse the news and locate the material. To get it on an Alltop website, you should send the RSS feed for your blog. The method is open, so the drawback is small. For starters, if you want to put yourself as an adoption specialist, you can apply your blog in Adoption.alltop for evaluation.
Create an email list
Old-school e-mail is a strong marketing device. If I had an option between someone on a social media platform supporting us or subscribing to our newsletters, I will choose an email subscription every day. This is because I am surer that an email is being read by an individual than seeing a tweet.
Now, I would like to discuss some great questions that we got following the presentation:
Q: What are the best methods for distinguishing between a’ qualified’ presence on social media and a’ personal’ presence on social networks?
A: The fact is that your personal and professional presence in social media is one and the same. You might say “this is my personal account, thoughts are my own,” or something like that, but there’s one big online Google search flowing into your operation. And, when someone looks for their’ technical’ opinion, the’ private’ tweets always show up.
Q: How do you encourage people in sales and marketing who have no social media commitments to manage their involvement on social media?
A: In order to easily bring all together in one spot, I will read blogs which are relevant to your business and use a platform like Alltop or Feedly. Next, update your LinkedIn account and join relevant groups of LinkedIn. I think business expertise is valuable if you can compose and post content on LinkedIn. For patterns stumbled? Take a few questions frequently posed and respond to them from your point of view. Finally, follow the social media accounts of your enterprises so that you are up to date on what they do. Rate, post or replenish the content to help the business and gain your customers.
Q: What are the three tips for a company that aims to expand its scope on LinkedIn for more of a corporate brand viewpoint than for a specific brand?
1) Build a good branding business profile,
2) post the client material daily from your corporate page,
3) connect the company with a LinkedIn platform to your other networks, twitter, forum.
A: 1) Create a strong corporate page. And then a bonus tip: Create a consumer community from LinkedIn to help customers communicate with their peers and ask questions.
Ideally, this will give you the inspiration to combine your blog with social media and to build a fantastic social media presence.