Create a professional LinkedIn headline that tells people exactly what you do. Free. No signup. Your headline can be up to 220 characters.
Your LinkedIn headline is the first thing people see after your name. It shows up in search results, connection requests, comments, and messages. It is one of the most visible parts of your entire profile, and most people waste it on a generic job title.
A great headline does three things: it says what you do, who you do it for, and what makes you different. Instead of "Marketing Manager," think "Helping B2B teams generate leads through content that actually converts." One tells people your title. The other tells them why they should care.
LinkedIn gives you 220 characters for your headline. That is more than most people think. Use the space to include relevant keywords so you show up when people search. If you are a consultant who helps SaaS companies, say that. LinkedIn search weights your headline heavily.
Keep it specific. Vague headlines like "Passionate about helping people" do not give anyone a reason to click. Concrete headlines like "Recruiter specializing in senior engineering hires for Series A startups" tell people exactly what you bring to the table.
Leadership Coach | Helping managers become leaders their teams actually want to follow
Revenue Operations Consultant | Helping B2B teams fix their funnel and close more deals
Freelance Brand Designer | Building visual identities for startups that want to look legit
Founder at CalSync | Making scheduling simple for remote teams
Content Marketer | Helping SaaS companies turn blog posts into pipeline
Account Executive at Gong | Helping revenue teams sell smarter with conversation intelligence
Tech Recruiter | Connecting startups with senior engineers who actually ship
Former Teacher, Now UX Researcher | Bringing empathy and structure to product teams
Your job title alone does not tell people what you actually bring to the table. Start with the outcome you deliver or the problem you solve. "Helping teams ship faster" says more than "Engineering Manager."
The pipe symbol (|) is the most common separator in LinkedIn headlines. It lets you fit multiple ideas into one line cleanly. For example: "Content Strategist | Helping B2B brands grow organically."
Think about what a recruiter, client, or partner would type into LinkedIn search. If those words are in your headline, you are more likely to show up. Be natural about it, but be intentional.
"Helping businesses grow" is too broad. "Helping DTC brands scale from $1M to $10M" is specific and immediately relevant to the right audience. The more specific you are, the more trust you build.
Words like "visionary," "guru," "ninja," and "thought leader" sound impressive but say nothing. Use plain language that a real person would actually say out loud. If it sounds like marketing copy, rewrite it.
Most people only use 40 or 50 characters. LinkedIn gives you 220. That is enough to say what you do, who you serve, and include a keyword or two. Do not leave free real estate on the table.
Your headline gets people to your profile.
LeadScribe helps you write LinkedIn posts that sound like you, not like a robot. Turn your ideas into posts that build your audience.
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